Design, marketing, and advertising work for Janus Motorcycles of Goshen, IN. Work includes product photography, web design, copywriting, ad creation (digital and outdoor), and publication design.

The business goal was to create a new domestic market for smaller motorcycles, reaching both first-time motorcyclists and older riders who appreciate the style and lightweight nature of the machines. Messaging needed to create a sense of accessibility and trust due to the factory-direct, no-dealership business model, while remaining visually evocative.

Additional work included brochure and owner's manual design, merchandise and logo development, and a rebranding proposal channeling early American art deco architecture and industrial design.