Work / ABI Attachments
ABI Attachments
As Head of Storytelling at ABI Attachments, Grant leads the company's creative direction across documentary campaigns, brand language, and market-specific advertising for a rural, land-management-focused audience.
Trailblazers Series
A documentary campaign highlighting the people and stories behind land management work. This series captures the real practitioners—their craft, their connection to the land, and the tools they rely on.
Brand Manifesto & Campaign Language
Development of a comprehensive brand language system establishing ABI’s voice, values, and messaging architecture across all market segments.
Market-Specific Campaigns
Tailored creative direction for Western, English equestrian, and sports turf markets—each requiring distinct visual and verbal approaches while maintaining brand coherence.
Partnership Highlights
Campaign work with Kentucky Horse Park, the National Finals Rodeo (NFR), and professional athlete Shad Mayfield.
